If you have children, you are probably aware of the problems that arise with content aimed at the smallest of us: tons of ads (seriously, four(!) advertisement-breaks in a 12min-video?!)

However, while watching „Prinzessin Lillifee“ on YouTube today, the ad algorithm displayed a recruitment spot of the German military. This resulted in several questions from my kids:

  • Why are they wearing these funny green tiger costumes?
  • They have guns, are these people evil?
  • Daddy, I don’t want to see people with guns, are they robbers? Or pirates?

Do I really need to pay YouTube RED, just to protect my kids from adult content? Like, really? What is Google doing…